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Sleeping audience at presentation

Avoiding death by PowerPoint

You’re at a conference and it’s the post-lunch slot. The speaker starts his presentation by turning to look admiringly at his first slide: a morass of barely legible bullet points. Groan! By slide two, you’re wondering if anyone will notice you’re playing Ruzzle on your phone for the next 45 minutes. I had that familiar […]

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Woman head in hands

Don’t “click here”! Writing good web links

In my previous post, I talked about some general principles for writing for the web. Here, I’m going to take a quick look at the most important bit of content on any web page: the links. A maxim I always keep in mind when writing web or intranet content is that users arrive running. As […]

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computer user

Top tips for writing for the web

Writing for the web is sometimes billed as some kind of niche activity that requires specialist knowledge. I disagree. Sure, there are some technical tips and techniques that are helpful for making sure search engines like your content and you appear high up in search results (this is called search engine optimisation, or SEO). But […]

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