Tag Archives: content management

Communicating sustainability

  I’ve recently been busy developing a sustainability website for DNV GL, the world’s biggest ship and offshore classification firm and a leading technical advisor to the global oil and gas industry. This has involved coming up with an information architecture, writing all content and choosing images before handing over to DNV GL’s in-house web team to […]

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Is your intranet a victim of ‘launch and leave’?

One of my clients surprised me recently by letting me know how many people had read the intranet content I’d faithfully written for them – and how many of those had taken the trouble to rate the content as helpful.  In all my years of being involved in developing intranet content for comms teams, this […]

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Don’t “click here”! Writing good web links

In my previous post, I talked about some general principles for writing for the web. Here, I’m going to take a quick look at the most important bit of content on any web page: the links. A maxim I always keep in mind when writing web or intranet content is that users arrive running. As […]

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Two Tomorrows: Copywriting for sustainability consultancy

Website content, brochures, speeches and more

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Top tips for writing for the web

Writing for the web is sometimes billed as some kind of niche activity that requires specialist knowledge. I disagree. Sure, there are some technical tips and techniques that are helpful for making sure search engines like your content and you appear high up in search results (this is called search engine optimisation, or SEO). But […]

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