Tag Archives: copywriting technique
The Pyramid Principle in copywriting

The pyramid principle: Successful copywriting technique

I’m currently reading The Pyramid Principle by Barbara Minto. It sets out a proven technique for communicating complex ideas persuasively in writing. I’m pleased that it supports most of what I’ve been doing since I started out as a writer on employee newspapers some 20 (ahem!) years ago. For anyone who gets called upon to write […]

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