Tag Archives: web content
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Let content professionals manage your content

Intranet content so often fails to deliver what users want. That’s because many companies still favour the distributed publishing model in which content is written from the perspective of the department that owns the process. It doesn’t address what’s most important to users. We come to the intranet with a task in mind, not to […]

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Don’t “click here”! Writing good web links

In my previous post, I talked about some general principles for writing for the web. Here, I’m going to take a quick look at the most important bit of content on any web page: the links. A maxim I always keep in mind when writing web or intranet content is that users arrive running. As […]

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OFT: Annual report, magazine, publicity materials

Stakeholder magazine, annual reports, publicity materials and web content

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Two Tomorrows: Copywriting for sustainability consultancy

Website content, brochures, speeches and more

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Top tips for writing for the web

Writing for the web is sometimes billed as some kind of niche activity that requires specialist knowledge. I disagree. Sure, there are some technical tips and techniques that are helpful for making sure search engines like your content and you appear high up in search results (this is called search engine optimisation, or SEO). But […]

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