Tag Archives: web writing
Parisa

Corporate communication: A rare example of keeping it real

Plenty of companies could be telling great stories that would get them noticed. But so often the dead hand of corporate  ’messaging’ renders their communication turgid and lifeless. As a result, most people don’t make it past the first paragraph and the opportunity is lost. That’s not the case for NIBR, the R&D arm of […]

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Writing for the intranet: Old-fashioned virtues still count

I’m doing quite a bit of work on a client’s intranet right now – specifically on content meant to help managers follow important HR processes via self-service. The people I’m working with are responding to criticism from users that the content is unhelpful and that they often give up and have to resort to a […]

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Communicating sustainability

  I’ve recently been busy developing a sustainability website for DNV GL, the world’s biggest ship and offshore classification firm and a leading technical advisor to the global oil and gas industry. This has involved coming up with an information architecture, writing all content and choosing images before handing over to DNV GL’s in-house web team to […]

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To write well at work, forget what you learned at school

Influencing others through the written word is more important than ever in modern business. The content you write – whether email, web page, PowerPoint deck, report or policy – has to cut through the maelstrom of other written communications that assail employees every day. Yet so few of us have ever received any training in […]

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Let content professionals manage your content

Intranet content so often fails to deliver what users want. That’s because many companies still favour the distributed publishing model in which content is written from the perspective of the department that owns the process. It doesn’t address what’s most important to users. We come to the intranet with a task in mind, not to […]

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Typewriter

Why does so much business writing suck?

We’ve all heard umpteen times that communication – external or internal – is the lifeblood of any business. Yada yada. But if that’s really true, how come so many people in business, from top to bottom, are so bad at written communication? In almost 20 years as a corporate writer and editor, I’ve met countless […]

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Woman head in hands

Don’t “click here”! Writing good web links

In my previous post, I talked about some general principles for writing for the web. Here, I’m going to take a quick look at the most important bit of content on any web page: the links. A maxim I always keep in mind when writing web or intranet content is that users arrive running. As […]

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AstraZeneca: Speechwriting, intranet content and more

Speechwriting for the CEO and a go-to internal comms resource

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OFT: Annual report, magazine, publicity materials

Stakeholder magazine, annual reports, publicity materials and web content

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computer user

Top tips for writing for the web

Writing for the web is sometimes billed as some kind of niche activity that requires specialist knowledge. I disagree. Sure, there are some technical tips and techniques that are helpful for making sure search engines like your content and you appear high up in search results (this is called search engine optimisation, or SEO). But […]

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