Tag Archives: writing skills

Corporate communication: A rare example of keeping it real

Plenty of companies could be telling great stories that would get them noticed. But so often the dead hand of corporate  ’messaging’ renders their communication turgid and lifeless. As a result, most people don’t make it past the first paragraph and the opportunity is lost. That’s not the case for NIBR, the R&D arm of […]

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The Pyramid Principle in copywriting

The pyramid principle: Successful copywriting technique

I’m currently reading The Pyramid Principle by Barbara Minto. It sets out a proven technique for communicating complex ideas persuasively in writing. I’m pleased that it supports most of what I’ve been doing since I started out as a writer on employee newspapers some 20 (ahem!) years ago. For anyone who gets called upon to write […]

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